The RTX 4070 price remains a hot topic in 2025, long after its official launch by NVIDIA in April 2023. Designed as a high-performance 1440p gaming graphics card, the GeForce RTX 4070 joined the RTX 40-series lineup to fill the mid-range slot between the RTX 4060 Ti and the more powerful RTX 4070 Ti and RTX 4080. Though it launched at a relatively high MSRP of $599, many gamers and PC builders have continued to monitor its price fluctuations, performance benchmarks, and real-world value.
In this comprehensive guide, we’ll explore everything you need to know about the RTX 4070 price—from its original MSRP to current market trends in 2025. We’ll also cover its specifications, performance, features like DLSS 3, and how it compares with other GPUs such as the RTX 3070, RTX 3080, and RTX 4070 Ti.
Whether you’re building a gaming PC or upgrading an older GPU, this guide will help you decide if the RTX 4070 is worth your money today.
GeForce RTX 4070 Price Overview
RTX 4070 Launch Price
NVIDIA officially launched the GeForce RTX 4070 on April 13, 2023, with an MSRP of:
- $599 USD
- £589 GBP
- €659 EUR
This price applied to NVIDIA’s Founders Edition and select base partner models. Overclocked variants or premium AIB (add-in board) versions such as ASUS ROG Strix, MSI Gaming X Trio, and Gigabyte AORUS Elite launched at higher prices—often between $629 and $699.
RTX 4070 Price in 2025
As of Q4 2025, the average RTX 4070 price sits at:
- New Retail Units: $499–$579 (depending on model and vendor)
- Used Market (eBay, Reddit, Craigslist): $380–$450
- Refurbished Models: $420–$480
While some newer GPUs like the RTX 50-series have begun entering the market, the RTX 4070 continues to be one of the best-performing GPUs for 1440p gaming under $600, maintaining strong demand and stable pricing.
Price History Highlights
| Date | Event | Average Price |
|---|---|---|
| April 2023 | Launch | $599 |
| Dec 2023 | Holiday Discounts | $549 |
| May 2024 | RTX 50 series rumors | $499–$529 |
| Nov 2025 | Black Friday/Cyber Monday sales | $479–$499 |
Why the RTX 4070 Price Feels High—But Isn’t
When comparing the RTX 4070 to its predecessor, the RTX 3070, which launched at $499, many gamers initially criticized the 4070’s $599 MSRP. But context matters.
Pricing in Context
- RTX 3080, despite being more powerful, debuted at $699 and still sells for over $500 in 2025.
- The RTX 4070 matches or exceeds RTX 3080 performance in DLSS 3-supported titles while consuming less power.
- The cost of silicon, inflation, and increased VRAM (12GB GDDR6X) partly explain the jump in pricing over the 3070.
Partner Model Pricing (Current as of 2025)
| Brand | Model | Price (USD) |
|---|---|---|
| NVIDIA | Founders Edition | $499–$549 |
| ASUS | ROG Strix RTX 4070 OC | $579–$649 |
| MSI | Gaming X Trio | $549–$599 |
| Gigabyte | AORUS Elite | $559–$589 |
| Zotac | Twin Edge OC | $499–$529 |
RTX 4070 Performance for the Price
Target Resolution: 1440p
The RTX 4070 is explicitly built for 1440p high-refresh-rate gaming, although it also performs well at 1080p ultra settings and entry-level 4K with DLSS 3 enabled.
Performance Benchmarks (Average FPS @ 1440p)
| Game Title | RTX 4070 (DLSS ON) | RTX 4070 (Native) |
|---|---|---|
| Cyberpunk 2077 | 85 FPS | 58 FPS |
| Spider-Man: Remastered | 120 FPS | 93 FPS |
| Hogwarts Legacy | 98 FPS | 76 FPS |
| Call of Duty: MW3 | 144 FPS | 130 FPS |
| Baldur’s Gate 3 | 155 FPS | 142 FPS |
DLSS 3 frame generation gives the RTX 4070 a significant edge in modern titles, especially those built with Unreal Engine 5 or requiring ray tracing.
RTX 4070 Specifications
Technical Overview
| Specification | RTX 4070 |
|---|---|
| GPU Architecture | Ada Lovelace (AD104) |
| CUDA Cores | 5888 |
| RT Cores | 46 (3rd Gen) |
| Tensor Cores | 184 (4th Gen) |
| Boost Clock | 2475 MHz |
| VRAM | 12GB GDDR6X |
| Memory Interface | 192-bit |
| Memory Bandwidth | 504 GB/s |
| TDP (Power Draw) | 200W (avg: 186W) |
| Power Connector | 8-pin (or 12VHPWR) |
| Outputs | 3x DisplayPort 1.4a, 1x HDMI 2.1 |
The combination of GDDR6X memory and Ada Lovelace architecture delivers outstanding efficiency, helping justify the 4070’s price despite its mid-range position.
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RTX 4070 vs RTX 3070 and RTX 3080: Price-to-Performance
Head-to-Head Comparison
| Feature | RTX 4070 | RTX 3070 | RTX 3080 |
|---|---|---|---|
| Launch Price | $599 | $499 | $699 |
| CUDA Cores | 5888 | 5888 | 8704 |
| VRAM | 12GB GDDR6X | 8GB GDDR6 | 10GB GDDR6X |
| DLSS 3 Support | Yes | No | No |
| Power Usage | 200W | 220W | 320W |
| Avg 1440p FPS | 90–120 FPS | 70–90 FPS | 85–115 FPS |
| MSRP (2025) | $499–$579 | $350–$399 | $499–$549 |
While the RTX 3080 still performs admirably, its lack of DLSS 3 and higher power consumption make the RTX 4070 a better long-term choice for most users in 2025.
Unique Features That Justify the RTX 4070 Price
DLSS 3 (Deep Learning Super Sampling)
DLSS 3 enables AI-generated frames, boosting performance dramatically in supported titles. Combined with NVIDIA Reflex, it also helps minimize input latency.
AV1 Encoding Support
Perfect for streamers and content creators, AV1 encoding delivers higher quality at lower bitrates compared to H.264. This helps reduce bandwidth needs on platforms like Twitch and YouTube.
RTX Remix and Modding Tools
The RTX 4070 supports RTX Remix, allowing modders to bring ray tracing and AI enhancements to classic games like Portal, Morrowind, and more.
Efficient Cooling and Lower Noise
NVIDIA’s Founders Edition employs a “flow-through” cooler design with enhanced airflow and reduced thermal throttling. Most AIB cards follow suit with upgraded cooling.
Where to Buy the RTX 4070 in 2025
Trusted Retailers
- Amazon
- Newegg
- Best Buy
- Micro Center
- B&H Photo
- Scan UK
- Overclockers UK
- Alternate DE
Always compare prices across multiple platforms and consider rebates, bundles, or open-box offers to get the best value.
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Buying Tips
- Monitor price trackers like PCPartPicker or Honey.
- Set alerts for stock drops and discounts.
- Consider refurbished models with warranties for budget builds.
Should You Buy the RTX 4070 in 2025?
If you’re aiming for smooth 1440p gaming with modern features like DLSS 3 and AV1 support, the RTX 4070 remains an excellent buy.
Buy It If:
- You game at 1440p and want consistent 100+ FPS
- You care about power efficiency and lower temperatures
- You stream content or use AV1 encoding
- You want future-ready features like RTX Remix and DLSS 3
Skip It If:
- You already own an RTX 3080 or 4070 Ti
- You’re waiting for RTX 50 series cards and don’t need to upgrade now
- You game at 1080p and can get similar performance from a cheaper GPU
Conclusion: RTX 4070 Price Reflects Real Value in 2025
The 4070 price may not have dropped as dramatically as some hoped, but in terms of raw value, it still holds a strong position. Delivering RTX 3080-level performance with better power efficiency, newer architecture, more VRAM, and access to DLSS 3 and AV1, the RTX 4070 is one of the best mid-range GPUs for modern gamers.
As newer cards enter the market, expect minor dips in price or even more value-packed bundles. But for those needing a dependable, high-performance 1440p GPU right now, the RTX 4070 is still highly competitive.
FAQs
Is the RTX 4070 still worth buying in 2025?
Yes, especially for 1440p gamers looking for a power-efficient, DLSS 3-ready GPU with strong performance in modern games.
How much is the RTX 4070 right now?
As of late 2025, the RTX 4070 retails between $499 and $579 for new models, with used options starting around $400.
Does the RTX 4070 support DLSS 3?
Yes, the RTX 4070 fully supports DLSS 3, including frame generation and Reflex for lower latency.
How does the RTX 4070 compare to the RTX 3080?
While the RTX 3080 has more raw horsepower, the RTX 4070 is more efficient, has better features, and can outperform the 3080 in DLSS 3-supported games.
What power supply do I need for the RTX 4070?
NVIDIA recommends a minimum 650W PSU for systems running the RTX 4070.
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